Samsung Holiday Campaign

This holiday season, Samsung is capping off their most iconic products with the ultimate gift-rap. Gifts with this much clout speak for themselves, and no basic wrapper will do. Premium presents deserve the best rapper, the only one who can describe how the perfect gift shows your loved ones you understand their passions.

2022 Dallas Addy Awards — Silver

What started as four sick digital ads turned into a chart-topping global campaign running in ten countries. Additional, adapted spots featuring Paloma Mami were created for the U.S. Hispanic market.

• YouTube engagement was 201% above Samsung’s standard benchmark.

• In the U.S., the click-through rate was 45% higher than Samsung’s year average.

• The video-completion rate was 46% higher than Samsung’s averages for the entire year.

Fans even dropped their own music video made from a compilation of the ads.

Agency: Cheil North America

ECD: Resh Sidhu
CD: Erin Banisch
ACD: Arturo Lee
AD: Ryan Shivers