Super Bowl 2020 #AvoNetwork
Avocados From Mexico created a shopping network where avocado fans could “buy” products to pamper the fruit by showing love on social for specific items.
Browse the custom 🥑 products, and retweet for a chance to win them.
Launching the Avocados From Mexico Shopping Network was a crown valued at $2,745. Plus, a majestically, mini version fit for an avocado.
To connect social efforts with the TV spot, Molly Ringwald promoted her favorite products on social in typical shopping network fashion.
Oddly satisfying 3D loops were created to increase traffic to the shopping network and engagement with the vAtoms activation.
On Super Bowl day, we interacted with other brands advertising during the game with lighthearted, guerilla-style pieces in real-time.
Agency: Lerma
CD: Lucho Sanchez
ACD: Andres De La Casa Huertas