Hi, I'm Shelby.
My cat played beautician and gave me baby bangs in my sleep. I fear she knew what she was doing.
I believe in psychics. Don't @ me.
Iris, my blue heeler, is velcroed to me. Or maybe I'm velcroed to her — hard to say.
Currently a Senior Copywriter at LERMA/.
CONTACT
775-666-5141
shelbymillercw@gmail.com
EDUCATION
The Creative Circus
Copywriting
University of Georgia
Double Major | Advertising & Spanish
Certificate in New Media
AWARDS
2022 AAF Dallas | Silver Addy | Samsung Holiday Campaign
2021 New York Festivals Shortlist | Brand Loyalty | #HomemadeCinco
2021 AAF District 10 | Silver Addy | #HomemadeCinco
2021 AAF Dallas | Judges’ Choice | #HomemadeCinco
2021 AAF Dallas | Gold Addy | #HomemadeCinco
2021 AAF Dallas | Bronze Addy | AvoEatery AvoArt
Creative Circus Student Show | Gold Radio | Resolve Pet Stain Remover
Creative Circus Student Show | Gold Branding | Scope
Creative Circus Student Show | Best in Design | Scope
Creative Circus Student Show | Bronze in Branding | Pinxi
EXPERIENCE
Senior Copywriter
Lerma | June 2024 - Present
Currently, I bleed orange on The Home Depot team. From overarching brand campaigns like FIFA World Cup 2026 to specific In-house private labels, I craft social units, scripts, and more. If you find yourself there for a weekend project, you’ll hear my monthly Muzaks playing overhead.
Senior Copywriter
Iluminere | Aug 2023 - May 2024
Team lead for Taco Bueno, Texas Dairy Queen, and Tachus Fiber Internet.
Senior Copywriter
Cheil North America | Aug 2022 - Aug 2023
Strategized and created content for influencers, new product launches and productions, livestream commerce, experiential, and pitch work.
Additionally, I led two teams of writers. One focused on live commerce which has earned the company upwards of $30 million, and the other developed product feature lines for global use cases.
Copywriter
Cheil North America | Jan 2021 - Aug 2022
Concept and create for Samsung spanning campaigns, radio, livestream commerce, retail web experiences, and experiential.
Brand Creative/Writer
Lerma | Aug 2019 - Jan 2021
Avocados From Mexico, Ocean Spray, Metro by
T-Mobile, PRxPR
Was the lead Avocados From Mexico digital writer during the 2020 Super Bowl campaign and on Game Day live tweeting fans and fellow brands.