Tachus Fiber Internet

Ditching the standard internet-provider pitch, Tachus Fiber Internet showed Houstonians life at high speeds through Trudy — a spokesgrandma with zero patience for laggy Wi-Fi and a "bless your heart" attitude for anyone still putting up with it.

2025 Dallas Addys
Consumer Campaign-Regional/National — Silver

2024 Davey Awards
Integrated Campaign-Promotional & Branding — Gold
Integrated Campaign-Marketing Effectiveness — Gold
Davey Awards, Integrated Campaign-B2C — Silver

 

Campaign launched June 2024

  • 53% Increase in New Website Users compared to 2023

  • 86% Increase in Average User Website Engagement Time

  • 123% more purchases monthly than before the campaign launch

  • 174k New Users to the Tachus website

 

Trudy showed up everywhere Houston looked:

  • On screen (video, social, digital content)

  • On the road (OOH)

  • In the mailbox (direct mail)

  • At the register (POP)

  • And rewarding loyal fans along the way (loyalty marketing)

Agency: iluminere

CD: Tayler McCarthy
Senior AD: Veronica Burkhart