Build It Like Beckham Campaign

The world is coming to our backyard for the FIFA World Cup 2026™. As a first-time sponsor, The Home Depot teamed up with David Beckham to help fans get their own backyards watch-party ready.

Creative concept: The Home Depot and The Alt League. Our contribution: on-set production, editing, still photography, and hundreds of supporting assets.

• YouTube engagement was 201% above Samsung’s standard benchmark.

• In the U.S., the click-through rate was 45% higher than Samsung’s year average.

• The video-completion rate was 46% higher than Samsung’s averages for the entire year.

Fans even dropped their own music video made from a compilation of the ads.

Agency: LERMA/

Principal: Alex Campo
CD: Arturo Lee & Domingo Palma
Senior AD: James Bowers