The time has come to mature from Barbies to body scrubs, kiddie keychains to hand sanitizers, and Littlest Pet Shop obsessions to wax melts. The Summer Semi-Annual Sale is where a woman’s collection truly begins.
Quick GIFs alerting the sale is fast approaching are placed on sites like YouTube and Buzzfeed.
A week before the sale and all throughout, limited edition Bitmojis are accessible to generate awareness and hype for the sale.
Select influencers share their love for Bath and Body Works products through videos showing off their haul, making space for the new collection, or spilling inventive ways to use the products on the daily.
Coming-of-age spots air on Spotify playlists with words like “Summer Days,” “Girl Power,” or “Good Vibes.”
Toys for Tots Partnership
Swap out a few former toys in good condition for a travel set. Kick off your new collection by parting with your old. All donations go to Toys for Tots.
Semi-Annual Sale punch cards near registers guide shoppers on their journey to building an entire collection.